refreshing checking campaign refreshing checking campaign refreshing checking campaign

campaign story

We repositioned “free checking” into a sharper value prop—Free High-Interest Checking+—to highlight member value and acquisition potential. Messaging was carried across SEM, display, and out-of-home, creating a consistent narrative that boosted awareness and reinforced brand trust in-market.

Disciplined SEM builds (exact + phrase clusters, audience layering, negative sculpting) kept CPCs efficient while driving CTRs above benchmarks. Paired with OOH reach, the campaign delivered a clear, consistent handoff—impression → click → application—resulting in measurable lifts in account growth and product adoption.